Subtitles are generally intended for viewers who can hear, but prefer to read what is spoken, or perhaps read what is spoken in an alternative language track. Subtitles are spoken words only.

Closed Captions, on the other hand, not only display the spoken words, but also indicate sounds like “crashing” or “clapping”, indicate there is music being played, etc. In most video players (like your TV) there is an option to enable or disable the displaying of the closed captions or subtitles.

If your video clip has embedded closed captions in either the EIA-608 or 708 formats, then the Publisher app can automatically ingest, and display these captions.

If you do not have embedded closed captions on your video clips, you have two other options.